Welcome to another edition of the Style Guide! This series aims to highlight various fashion boutiques in the city of Toronto in an effort to educate men in the ways of fashion beyond the confines of a mall. There are some amazing stores in this city that carry some equally amazing fashions such as this issues feature, Fred Perry located at 964 Queen Street West, Toronto.
The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry’s most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery.
Today, the brand spans beyond the simple cotton shirt and has earned the title “Heritage Brand” due to its longevity and prominence in the world of fashion. Having collaborated with the likes of Raf Simons to Richard Nicoll; Emma Cook to Amy Winehouse. Fred Perry continues to search out new and interesting associates to bring innovative ideas to our iconic styling. This seasons collection features some great pieces such as the Harrington jacket, classic corduroy pants, and everyone’s fashion staple the Tartan shirt. Fred Perry is what we like to call “no fuss” fashion, you simple grab, wear and go!
Special Mention to:
Photographer: Regen Chen
Model: Jordan Lenssen (Push Management Inc)
Creative Direction/Styling: Sharad Mohan
- Slim Corduroy Trousers – $225
- Overdyed Check Shirt – $155
- Slim Fit Twin Tipped Polo – $85
- Mountain Parka – $255
- Foxx Leather Shoe – $135
- Slim Corduroy Trouser – $225
- Stewart Tartan Shirt – $135
- Shawl Collar Sweat Cardigan – $165
- Wool Harrington Jacket – $325
- Goldhawk Wool Shoe – $175
- Donkey Jacket – $425
- Radcliffe Nylon Shoe – $95
- Tapered Chino – $195
- Moonlight Glen Tartan Shirt – $135
- Donegal Tweed Scarf – $95
- Locharron Strip Scarf – $145
- Leather Saddle Belt – $95
- Straight Leg Corduroy Trouser – $225
- Brushed Culloden Tartan Shirt – $145
- Donegal Teed Crew Neck Sweater – $195
- Oversized Beanie – $65
- Upchurch Leather/Waxed Canvas – $155
- Aran Crew Neck Sweater – $225
- Fletcher Suede Shoe – $125
- Double Sided Tartan Umbrella – $85
- Straight Leg Corduroy Trouser – $255
- Harrington Jacket – $295
- Tonal Tartan Shirt – $155
- Hughes Leather Boot – $225
- Straight Leg Corduroy Trouser – $255
- Leather Holdall Bag – $325
Freshly.Educated.Men 
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